Prior Communications

Live from Business NW: Search Guru Lyndsay Menzies On Why Online Marketing Will Beat The Bust

November 19, 2008

Made it over to Manchester today for a look round the Business North West Exhibition, but timed my visit primarily so I could hear a talk from Lyndsay Menzies, the MD of bigmouthmedia, apparently Europe’s largest independent digital marketing agency. Google “search engine optimisation” (not optimization!) and they come up second, just behind the Wikipedia definition of SEO. With a truly worldwide presence (thanks to a merger with Global Media two years ago), burgeoning staff numbers and a truck-load of big-name clients, they’re clearly making strides in the online marketing world.

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The Twitterine Conversion: How I Went From Twitter Phobe to Fanatic Inside A Week

November 12, 2008

If you’d told me I would be writing this post a week ago, I would have laughed in your face. In fact, not just laughed: I would have up rolled up my sleeves, thrown back my head, gripped something solid nearby and launched into the most gargantuan, belly-propelling and unsociable chortle you’d ever have the misfortune to be in the same room as. If you don’t believe me, read my recent post.

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10 Ways to Make Your Press Releases More SEO-friendly

November 7, 2008

Very interested at the moment in the best way to make press releases more SEO-friendly. Now there is a completely separate debate about the worth and indeed future of the traditional press release, with the anti-argument never more succintly made than this article from a couple of years ago now. I’m a passionate advocate for the death of this kind of press release, but the press release in some kind of social mediarised (mediafied? are these words? they should be), or at least the power of the written word as a way to communicate messages, is going to be with us for a long time to come yet.

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Does Twitter Really Work for Small Businesses?

October 31, 2008

I’m still unconvinced by Twitter.

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How the Internet Has Made PR Public Again

October 23, 2008

Have finally got my hands on David Meerman Scott’s The New Rules of Marketing & PR, and it hasn’t disappointed. I say ‘finally’ out of laziness more than anything else - it’s been in the shops for a year or so but my library has only just managed to get a couple of copies in. It’s out in paperback next month and I strongly recommend that all those with an interest in this area get their hands on a copy.

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Today’s News, Tomorrow’s Fish and Chipwrapper

October 16, 2008

If you’re a news junkie like me you’ll love this new site, which enables a customised search through online UK newspapers. Like all the best ideas it’s remarkably simple, but to my mind fills a real gap for those (again, like me) who like to read different perspectives on the same story, or even just scour the papers for extra gobbets of information. Chipwrapper allows you to do this without having to trawl aimlessly through the far more all-consuming Google News.

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Eight Wordpress Themes Most Ideally Suited For Business Websites

October 9, 2008

There are some good lists out there of Wordpress sites, including those that focus on sites that would work well for small businesses.

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Live from the Liverpool Summit: Harvard Legend Michael Porter’s Lessons on Strategy

October 1, 2008

Enjoyed a very good day at the Liverpool Summit today, another major Capital of Culture coup for the city and another perk of being on an MBA course (tickets were £1,700!).

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Seven Reasons Why Business Sites Should Think About Using Wordpress

September 29, 2008

I’m boring anyone in sight at the moment with tales of the wonder of Wordpress. I just cannot see what’s going to stop it from taking over the world, or at least the world of website design (not just the blogging world for which it is best known). Anyone without a clue as to what I am talking about, this offers a neat summary.

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Claim That Keyword - Million Dollar HP Mark II

September 25, 2008

Had one of those “why oh why didn’t I think of that?” moments today coming across Project Word. I reckon it stands as good a chance of being an overnight internet sensation as Million Dollar Home Page.