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12 Business Books That Have Interested, Inspired and Influenced Me

November 25, 2008

When a computer screen isn’t within touching distance, I’m a big fan of filling those downtime moments with a good old-fashioned book. Nothing frustrates me more than sitting on a train between meetings and realising I don’t have a book on me - to me, it’s wasted time. And while I quite like the occasional [...]

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Live from Business NW: Search Guru Lyndsay Menzies On Why Online Marketing Will Beat The Bust

November 19, 2008

Made it over to Manchester today for a look round the Business North West Exhibition, but timed my visit primarily so I could hear a talk from Lyndsay Menzies, the MD of bigmouthmedia, apparently Europe’s largest independent digital marketing agency. Google “search engine optimisation” (not optimization!) and they come up second, just behind the Wikipedia [...]

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The Twitterine Conversion: How I Went From Twitter Phobe to Fanatic Inside A Week

November 12, 2008

If you’d told me I would be writing this post a week ago, I would have laughed in your face. In fact, not just laughed: I would have up rolled up my sleeves, thrown back my head, gripped something solid nearby and launched into the most gargantuan, belly-propelling and unsociable chortle you’d ever have the [...]

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How the Internet Has Made PR Public Again

October 23, 2008

Have finally got my hands on David Meerman Scott’s The New Rules of Marketing & PR, and it hasn’t disappointed. I say ‘finally’ out of laziness more than anything else - it’s been in the shops for a year or so but my library has only just managed to get a couple of copies in. [...]

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What is Online PR? The Debate Continues

September 15, 2008

Came across an interesting article at PR Blogger. In a nutshell, it highlights the increasingly blurred dividing line between PR and marketing. Should search engine optimisation, for example, be filed under “online PR” or “online marketing”?

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We Could Be Heroes: A Book to Inspire All Online Marketers

September 12, 2008

Online marketers and PR folk in search of some inspiration should look no further than the book I recently read and can’t help dipping back into: Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.