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Agencies Are Losing Out On Online PR Pie

December 15, 2008

E-consultancy released an interesting bit of research on Friday called the Online PR Industry Benchmarking Report. Based on a survey of 300 PR and marketing professionals, it is essentially the first in the UK to focus entirely on online PR.

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Live from Business NW: Search Guru Lyndsay Menzies On Why Online Marketing Will Beat The Bust

November 19, 2008

Made it over to Manchester today for a look round the Business North West Exhibition, but timed my visit primarily so I could hear a talk from Lyndsay Menzies, the MD of bigmouthmedia, apparently Europe’s largest independent digital marketing agency. Google “search engine optimisation” (not optimization!) and they come up second, just behind the Wikipedia [...]

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How the Internet Has Made PR Public Again

October 23, 2008

Have finally got my hands on David Meerman Scott’s The New Rules of Marketing & PR, and it hasn’t disappointed. I say ‘finally’ out of laziness more than anything else - it’s been in the shops for a year or so but my library has only just managed to get a couple of copies in. [...]

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Claim That Keyword - Million Dollar HP Mark II

September 25, 2008

Had one of those “why oh why didn’t I think of that?” moments today coming across Project Word. I reckon it stands as good a chance of being an overnight internet sensation as Million Dollar Home Page.

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Eight Case Studies Showing the Power of Online PR

September 23, 2008

Online PR is still not an exact science by any means, and it can often be unclear where an offline campaign stops and a digital one begins.

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What is Online PR? The Debate Continues

September 15, 2008

Came across an interesting article at PR Blogger. In a nutshell, it highlights the increasingly blurred dividing line between PR and marketing. Should search engine optimisation, for example, be filed under “online PR” or “online marketing”?

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We Could Be Heroes: A Book to Inspire All Online Marketers

September 12, 2008

Online marketers and PR folk in search of some inspiration should look no further than the book I recently read and can’t help dipping back into: Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.