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I’ve Seen the Future, and It’s Called Inbound Marketing

December 23, 2008

There has been the unmistakeable sound of pennies dropping and things falling into place lately. The key revelation has been the discovery of inbound marketing, an internet marketing system devised by the guys at HubSpot that, to me, succeeds in bringing cohesion and order to the often wild and potentially directionless world of internet marketing.

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Eight Case Studies Showing the Power of Online PR

September 23, 2008

Online PR is still not an exact science by any means, and it can often be unclear where an offline campaign stops and a digital one begins.

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What is Online PR? The Debate Continues

September 15, 2008

Came across an interesting article at PR Blogger. In a nutshell, it highlights the increasingly blurred dividing line between PR and marketing. Should search engine optimisation, for example, be filed under “online PR” or “online marketing”?

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We Could Be Heroes: A Book to Inspire All Online Marketers

September 12, 2008

Online marketers and PR folk in search of some inspiration should look no further than the book I recently read and can’t help dipping back into: Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.