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I’ve Seen the Future, and It’s Called Inbound Marketing

December 23, 2008

There has been the unmistakeable sound of pennies dropping and things falling into place lately. The key revelation has been the discovery of inbound marketing, an internet marketing system devised by the guys at HubSpot that, to me, succeeds in bringing cohesion and order to the often wild and potentially directionless world of internet marketing.

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Eight Case Studies Showing the Power of Online PR

September 23, 2008

Online PR is still not an exact science by any means, and it can often be unclear where an offline campaign stops and a digital one begins.

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A Social Media Boost for Your PR

September 17, 2008

A short but interesting post on Search Engine Land presents a succinct case for the importance of social media as part of a PR campaign. I agree with most of what Chris Winfield says, particularly with regard to leveraging the increased opportunities presented by the continuing decline of print media.